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SO Showcase

20 June 2013

When considering a showcase for gallery and museum artifacts, it is important to choose one that will complement the items being displayed and not overpower. Here are three tips for choosing the best gallery/museum showcase.

LESS IS MORE    |    As little showcase/display area as possible

In the case of gallery/museum displays, less is always more. It is about the item inside the case more so than the entire showcase acting as a product display. Every building material used (framing, glass etc.) in the showcase is chosen to ensure there is as little framing and display material area as possible. This means less solid panels, more open space; less framing, more glass; less storage, more light.

“The important feature of any showcase, for us, is to highlight the artifacts and displays in a way
that minimizes the showcase itself.” ~ David Menary, Co-Founder of Cambridge Sports Hall of Fame**


AU NATURAL    |    No branding on the display cases

One of the most noticeable differences between a retail and gallery/museum showcase is the lack of branding. In galleries and museums, you are not selling a product, you are displaying pieces of art and historic artifacts.

“Our showcases, when coupled with artifacts, create an ambience for the presentation
of exhibits that might not otherwise be seen in a retail case.” ~ D. Menary

There is no need for banner ads, logos or promotional signage, therefore you gain that extra space to create a clean area for the items to be displayed.

NON-COMPETE    |    Invisible displays

By using less distracting materials and eliminating the branding component, gallery/museum showcases are much more neutral and don’t compete with the items inside. When users interact with gallery/museum showcases it is important that the showcase appear almost invisible, the main focus always being on the art/artifact being displayed.

Internal lighting is an important component in creating invisible displays. By highlighting the object inside a showcase with proper lighting, you’re drawing the viewers eye in, past “Lighting can make or break an exhibition or display. When comparing display cases using only ambient
room lighting with those that have internal lighting, the difference can be stunning.” ~ D. Menary

Overall, when choosing a showcase for a gallery/museum you always want to ensure that you’re complementing the items inside and not competing. Choose showcases that have as little framing and display material area as possible, no banner ads, logos or promotional signage and most importantly include proper internal lighting.

The SO Showcase Team

To see examples of gallery/museum showcases please visit our website
** Thank you to David Menary, Co-Founder of Cambridge Sports Hall of Fame in Cambridge, Ontario. A valued client since 1996, the Cambridge Sports Hall of Fame serves their community of extremely strong sports heritage with displays of words, pictures and memorabilia.